News Update:
Dr. Asha. K
Dr. Asha. K

Assistant Professor

drashak@niuniv.com

Education
  • Ph.D - Management Studies, Noorul Islam Center for Higher Education (2018)
  • M. Phil - Management Studies, Noorul Islam Center for Higher Education (2014)
  • MBA - Management Studies, Noorul Islam Center for Higher Education (2011)
  • B. Sc - Computer Science, Kamaraj College (2008)
Experience
  • Assistant Professor, Faculty of Management Studies, NICHE (2017-08-09 - Present)
Journal Publications
  • Pradhan Mantri Jan Dan Yojana (PMDJY): Bridging Financial Inclusion Gaps in India by Dr. K. Asha, Y. Jenusha Ananthy, Indian Journal of Research, (2024)
  • Hidden Gimmick of Cause Marketing – Customer Response Towards Campaign Tactics by Dr. K. Asha and Ancy Raja Nathiya, International Journal of Research and Analytical Reviews (IJRAR) (2023)
  • The impact of Emotional Intelligence on Managerial Performance and Organizational Commitment of Bank Managers: A Study in Tamil Nadu, India by Dr. K. Asha and Jain Prabhu Thomas, Current Psychology (2023)
  • Role of Emotional Intelligence on Managerial Performance among Banking Professional in Tamil Nadu–An Integrative Literature Review by Jain Prabhu Thomas, K Asha, Annals of the Romanian Society for Cell Biology (2021)
  • The Impact of Cause Marketing Among Consumers - An Analysis by K Asha, Ancy Raja Nathiya, International Journal of Scientific Research (2021)
  • Consumer Skepticism Regarding Cause Marking – An analysis by Dr. K. Asha and Ancy Raja Nathiya, International Advance Research Journal in Science, Engineering and Technology (2021)
  • Purchasing behaviour of consumers towards shopping malls in chennai by K Asha, International Journal of Research Review in Engineering and Management (2017)
  • Impact of Television Advertisement on Buying Behaviour of Rural Consumers towards FMCG in Kanyakumari District by K Asha, Merlin Thanga Joy, Journal of Chemical and Pharmaceutical Sciences (2016)
  • SATISFACTION OF RURAL CONSUMER TOWARD FMCG IN RURAL TAMILNADU by K Asha, Merlin Thanga Joy, Global Journal for Research Analysis (2016)
  • Attitudinal Analysis of rural consumer towards fmcg products in sivagangai district by K Asha, Merlin Thanga joy, Indian Journal of science and technology (2016)
  • A Study on Buying Behaviour of Customers Towards Branded and Non-Branded Gold Jewellery with Reference to Kanyakumari District by K Asha, S Edmund Christopher, International Journal of Management (2014)
Books Published
  • I3CAC Proceedings of the First International Conference on Computing, Communication and Control System, ISBN: CORE, Publisher: EAI
  • Self to Cart : A Journey into Buying Behaviour, ISBN: ISBN:978-81-974075-9-8, Publisher: SAN International Scientific Publications
Patents
  • No patents available.
Conferences
  • No conferences available.
Projects
  • No projects available.
Faculty Development Programs (FDP)
  • No FDPs available.
Online Courses
  • No online courses available.
Events Organized
  • No events organized.
Awards
  • Dr. Asha. K - Best Faculty Award
Guest Activities
  • No guest activities available.
Additional Contributions
  • No additional contributions available.
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