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Education
  • Ph.D - Management Studies, Noorul Islam Center for Higher Education (2018)
  • M. Phil - Management Studies, Noorul Islam Center for Higher Education (2014)
  • MBA - Management Studies, Noorul Islam Center for Higher Education (2011)
  • B. Sc - Computer Science, Kamaraj College (2008)
Experience
  • Assistant Professor, Faculty of Management Studies, NICHE (2017-08-09 - Present)
Journal Publications
  • Pradhan Mantri Jan Dan Yojana (PMDJY): Bridging Financial Inclusion Gaps in India by Dr. K. Asha, Y. Jenusha Ananthy, Indian Journal of Research, (2024)
  • Hidden Gimmick of Cause Marketing – Customer Response Towards Campaign Tactics by Dr. K. Asha and Ancy Raja Nathiya, International Journal of Research and Analytical Reviews (IJRAR) (2023)
  • The impact of Emotional Intelligence on Managerial Performance and Organizational Commitment of Bank Managers: A Study in Tamil Nadu, India by Dr. K. Asha and Jain Prabhu Thomas, Current Psychology (2023)
  • Role of Emotional Intelligence on Managerial Performance among Banking Professional in Tamil Nadu–An Integrative Literature Review by Jain Prabhu Thomas, K Asha, Annals of the Romanian Society for Cell Biology (2021)
  • The Impact of Cause Marketing Among Consumers - An Analysis by K Asha, Ancy Raja Nathiya, International Journal of Scientific Research (2021)
  • Consumer Skepticism Regarding Cause Marking – An analysis by Dr. K. Asha and Ancy Raja Nathiya, International Advance Research Journal in Science, Engineering and Technology (2021)
  • A Comparative Study of Emotional Intelligence of Private and Public Sector Bank Employees of Kanyakumari District by Dr. K. Asha and Jain Prabhu Thomas, International Journal of System Design and Information Processing (2020)
  • Purchasing behaviour of consumers towards shopping malls in chennai by K Asha, International Journal of Research Review in Engineering and Management (2017)
  • Impact of Television Advertisement on Buying Behaviour of Rural Consumers towards FMCG in Kanyakumari District by K Asha, Merlin Thanga Joy, Journal of Chemical and Pharmaceutical Sciences (2016)
  • SATISFACTION OF RURAL CONSUMER TOWARD FMCG IN RURAL TAMILNADU by K Asha, Merlin Thanga Joy, Global Journal for Research Analysis (2016)
  • Attitudinal Analysis of rural consumer towards fmcg products in sivagangai district by K Asha, Merlin Thanga joy, Indian Journal of science and technology (2016)
  • A Study on Buying Behaviour of Customers Towards Branded and Non-Branded Gold Jewellery with Reference to Kanyakumari District by K Asha, S Edmund Christopher, International Journal of Management (2014)
Books Published
  • I3CAC Proceedings of the First International Conference on Computing, Communication and Control System, ISBN: CORE, Publisher: EAI
  • Self to Cart : A Journey into Buying Behaviour, ISBN: ISBN:978-81-974075-9-8, Publisher: SAN International Scientific Publications
Patents
  • Digital whiteboard for Training Solution, 6383992, 2024, United Kingdom - Design - Granted
  • Device for Employee Performance Evaluation and Feedback Management, 420862 – 001 , 2024, India - Design - Granted
  • Human Resource Management Innovation Based on the view of Knowledge Management, 202241006381, 2022, India - Utility - Filed
Conferences
  • A Study on Challenges faced by Rural Beneficiaries in Accessing and Utilizing PMJDY, National Conference (April 15, 2025)
  • A Study on Challenges faced by Rural Beneficiaries in Accessing and Utilizing PMJDY, International Conference (April 2, 2025)
  • A Study Investigates the Transformative Potential of Fintech Innovations in Catalyzing Financial Inclusion, National conference on Intelligent Information Technology (NCIT202) (April 15, 2024)
  • Synergizing Technology and Marketing: A Holistic Approach for Contemporary Business Success, Global Conference on Emerging Technologies Leading Towards Sustainable Entrepreneurship, Economics Tourism, Health Care, Media, Education Supporting Green Environmental Practices and Business Growth (December 8, 2023)
  • A Study on Emotional Intelligence among Banking Employees during Pandemic Era of Covid 19, Embracing Transformation: Innovation and Creation (May 26, 2023)
  • Integrating Social Emotional Learning into Secondary Curriculum, International Conference on Circular Economy, Management and Industry 4.0: Leading towards sustainability (October 21, 2021)
  • Consumer Skepticism Regarding Cause Marking – An analysis, Environment, Economy, Management Science and Technology (ICEEMST) (August 24, 2021)
Projects
  • No projects available.
Faculty Development Programs (FDP)
  • NEP 2020 Orientation & Sensitization Programme - FDP (May 5, 2025 to May 15, 2025)
  • Navigating the Complexities of Corporate and Business Law - Malaviya Mission Teacher Training Programme (MMTTP) (March 17, 2025 to March 29, 2025)
  • Empowering Educators to Lead Sustainable Development: Integrating SDGs into Business Education - ATAL FDP (January 20, 2025 to January 25, 2025)
  • Entrepreneurship Development - ATAL FDP (December 2, 2024 to December 7, 2024)
  • Stress Management - Stress Management (May 27, 2024 to May 31, 2024)
  • Structural Equation Modelling with SmartPLS and SPSS AMOS - FDP (November 27, 2023 to December 8, 2023)
  • Cloud Practitioner (AWS) - FDP (March 27, 2023 to March 31, 2023)
  • Quality and Mixed Methods Research - FDP (March 22, 2023 to March 26, 2023)
  • Enabling Entrepreneurship and Start-Up Mindset - AICTE Training and Learning (ATAL) Academy Online Advanced FDP (August 16, 2021 to August 20, 2021)
  • Productivity Enhancement - AICTE Training and Learning (ATAL) Academy Faculty Development Program (July 27, 2021 to July 31, 2021)
Online Courses
  • AI in Product Management - NPTEL (January 1, 2025 to April 30, 2025)
  • Product and Brand Management - NPTEL (July 1, 2024 to October 31, 2023)
  • Consumer Behaviour - NPTEL (January 3, 2021 to March 31, 2021)
Events Organized
  • Dr. Asha. K - Academia @ 2047
  • Dr. Asha. K - International Conference on Emerging Trends in Management and Technology AI in Financial Management
  • Dr. Asha. K - International Conference on Technology Management Practices in Digital Era
Awards
  • Dr. Asha. K - Excellence in Teaching Award 2025
  • Dr. Asha. K - Best Faculty Award
Guest Activities
  • No guest activities available.
Additional Contributions
  • Community Service - Hill Space Revival Drive (May 6, 2025)
  • Training Program - Igniting the Minds of Rural Children (October 22, 2024)
  • Community Service - Plam Tree Plantation (October 3, 2024)
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